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Amparo Palou Schwartzbaum
Amparo Palou Schwartzbaum

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Will buyers vaporize?

The term “vaporized” was first coined in business by digital pioneer Robert Tercek in his book “Vaporized: Solid Strategies for Success in a Dematerialized World.” Tercek revealed how successful enterprises were disrupted by the digital revolution which resulted in many filing for bankruptcy as consumers changed their way of interaction…

Retail

7 min read

Will buyers vaporize?
Will buyers vaporize?

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6 useful ways to deepen the relationship with the customer

Having worked with Macy’s for 8 years, often in unconventional buying roles, I’ve grown to understand what the company does well, what it excels at, and where opportunities still lie. Macy’s prides itself for being the biggest department store in the United States. …

Retail

7 min read

6 useful ways to deepen the relationship with the customer
6 useful ways to deepen the relationship with the customer
Amparo Palou Schwartzbaum

Amparo Palou Schwartzbaum

I help businesses stay relevant by re-imagining better ways to connect with the consumer formerly @macys @marketbymacys @maxmara

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